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Privacy Policy

Last updated: [02/2025]

1) Information About the Collection of Personal Data and Contact Details of the Controller

1.1 Thank you for visiting Lunéa (“we,” “our,” or “us”). This Privacy Policy explains how we handle your personal data when you use our website dlunea.com, make a purchase, or subscribe to our email/SMS marketing.

1.2 The controller under the GDPR is:
Lunéa
Email: hello@dlunea.com

1.3 This site uses SSL/TLS encryption for security. You can recognize an encrypted connection by “https://” and the padlock symbol in your browser.

2) Data Collected When Visiting Our Website

When you visit our website without registering or submitting information, we only collect the data your browser transmits to our server (server log files), including:

  • Visited page/URL

  • Date and time of access

  • Referrer URL

  • Browser type and version

  • Operating system

  • IP address (stored in shortened/anonymized form where possible)

Processing is based on our legitimate interests in stability, security, and site functionality (Art. 6(1)(f) GDPR).

3) Cookies

We use cookies to ensure proper website functionality and enhance user experience. Cookies may be:

  • Session cookies: Deleted after you close your browser

  • Persistent cookies: Stored until expiration or manual deletion

Where cookies process personal data:

Purpose Legal Basis
Necessary for site functionality/cart/checkout Art. 6(1)(b) GDPR
Analytics, personalization, marketing (e.g., Meta Pixel, Google Ads) Art. 6(1)(a) GDPR — user consent
Legitimate interest cookies Art. 6(1)(f) GDPR

You can manage or disable cookies in your browser settings.

4) Contacting Us

When you contact us via email, contact form, or chat, we process your data to reply and manage your request.

  • Legal basis: Art. 6(1)(f) GDPR (legitimate interest)

  • If related to a contract: Art. 6(1)(b) GDPR

  • Contact email: hello@dlunea.com

5) Customer Accounts & Orders

If you create an account or place an order, we process personal data such as:

  • Name, shipping/billing address

  • Email, phone number

  • Order details and payment information

Legal basis: Contract performance (Art. 6(1)(b) GDPR)

Data is retained only as required by law for tax or commercial obligations.

6) Use of Data for Marketing

6.1 Email Newsletter

If you subscribe to our email newsletter, we send product updates, offers, and brand announcements.

  • Legal basis: Consent (Art. 6(1)(a) GDPR)

  • We collect your email, IP address, date/time of opt-in (double opt-in)

  • You can unsubscribe anytime via the link in any email.

6.2 Email to Existing Customers

If you made a purchase, we may send offers for similar products (Art. 6(1)(f) GDPR).
You may opt out at any time.

✅ 6.3 SMS Marketing (Text Messages)

By entering your phone number at checkout, newsletter pop-up, or text-to-join flow, you agree to receive recurring marketing SMS from Lunéa.

  • Legal Basis:

    • Consent (Art. 6(1)(a) GDPR / U.S. TCPA)

    • Legitimate interest (Art. 6(1)(f) GDPR)

  • Message details:

    • Message frequency varies

    • Message & data rates may apply

    • Consent is not a condition of purchase

  • Opt-Out:

  • Data processed:

    • Phone number

    • Consent timestamp, IP, signup source

    • Message logs (for legal compliance)

  • Third parties:

    • Omnisend (SMS provider)

    • Mobile carriers
      Only used to send messages securely.

7) Payment & Shipping

We share only necessary data with payment processors and delivery services to process your order.

Example payment processors: Shopify Payments, PayPal
Example delivery partners: USPS, DHL

Legal basis: Art. 6(1)(b) GDPR (contract performance)

8) Reviews & Feedback Requests

If you consent, we may email or SMS asking for a product review after your purchase.
Legal basis: Art. 6(1)(a) GDPR

9) Social Media Tools

  • We use privacy-friendly plugins or links (Shariff method).

  • Data is only transferred when you click a social media button.

10) Analytics & Marketing Tools

Used only after user consent (GDPR Art. 6(1)(a)):

  • Google Analytics (IP anonymized)

  • Meta (Facebook/Instagram) Pixel

  • Google Ads & Conversion Tracking

You can withdraw consent anytime via cookie settings.

11) Retargeting & Advertising

We may show personalized ads on platforms like Facebook and Google based on cookie data.
You can disable personalized ads in:

  • Facebook ad settings

  • Google Ads Preferences

  • Your browser's cookie settings

12) Your Rights (GDPR/CCPA Where Applicable)

You have the right to:

Right Description
Access Request stored data
Rectification Correct incorrect data
Deletion “Right to be forgotten”
Restriction Pause data processing
Data portability Receive data in a usable format
Withdraw consent For newsletter, SMS, cookies

To exercise rights, email: hello@dlunea.com

13) Data Retention

We store personal data only as long as necessary to fulfill purposes listed above or according to legal retention periods. After that, data is deleted or anonymized.

14) U.S. SMS Compliance (TCPA & CTIA)

For U.S. residents:

  • We do not send SMS without clear consent

  • We record proof of consent (timestamp, IP, form)

  • You can opt out at any time by texting STOP

  • Carrier networks and Omnisend process messages solely for delivery

15) Contact

Questions about this policy?
📩 Email: hello@dlunea.com

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